embrace the space: the art of slow living
Home & Living by neem, , is a balance between many different cultural influences reimagined with Indian textiles and materials. Elements of Boho-chic moods combined with Scandivian influences. The cultivated cultural creativity is the bedrock for the continuous aesthetic appeal across collections and categories.
Made with nurtured, hand brushed organic wool from the lush Himalayan ranges and the arid desert region of Kutch in western India. The wool is hand spun by craftspeople following ancient traditions.
Uplifted with natural dyes and line stitching embroidery techniques such as Kantha to create designs that bring warmth in minimal stripes, patchwork, materials and earthy textures & colours.
Depending on the region, natural wool has its own personality. From the arid deserts of the Kutch in western India, the wool is woven on traditional pit looms by skilled artisans to whom spinning is integral to their community, singing songs as the cloud of wool is hand spun to create threads, it is irregular in nature, full of movement, as if still dancing to the tunes of tribes that spun it to life. Its counterpart, the Himalayan wool from the lush valleys and stark snow peaks of the mountain ranges we get the very finely spun, softer wool. Both personalities then come together like yin and yang, balancing each other in the wholesome textures.
#desiwool
Artisanal even in the way the fibres are nurtured, once spun, this wool is hand brushed to soften it and make the textures come alive. Each piece develops a unique character, this technique makes the wool luxuriously soft and cozy. For colder days, hand brushed wool is the go-to for a whole lot of comforting warmth.
#brushing
Love is in the small things, attention to detail is given to every aspect of the design. Hand spun, hand woven, hand drawn designs to hand done details and finishing. Generational expertise at every step, one that priceless, exclusive to the artisans and precise in nature.
#craftsmanship
Specialising in hand brushed wool and handspun cotton, softened by craftsmen, these throws are a lovely element to add layers to any room.
Made from fabrics woven on traditional looms, these Hand-crafted runners, placemats and delicate cotton linen napkins effortlessly uplift any dining space. Each of these classic linen-blend designs feature charming age old hand techniques such as block prints, embroideries etc. in contrast colors in an attempt to keep the old ways alive.
With collections that are entirely handcrafted in India, neem is rooted in the textile legacy of Shades of India, a parent brand that translates craft traditions for a contemporary audience. neem is minimal, fresh and intuitive, with a unique gentle soul. Seamlessly translating textures of a bohemian-chic aesthetic into clothing, soft furnishings for home & living and accessories.With a strong sense of social responsibility and a belief in championing beautiful Indian fabrics, at neem we work with grassroots organizations and local weavers.
A key element of our aesthetic is the textured layers that celebrate the simplicity and beauty of hand woven textiles. Made with organic cotton, soft and quietly durable. In pleasing colours, subtle kantha embroidery and contemporary quilting patterns.
Sown in a legacy of interpreting hand woven fibres and grown with love, neem is a meditative dance between nature and craftsperson, a reflection of the mind and spirit, resulting in calm, serene, sensual aesthetic. With design that build a closer relationship between us and spaces we inhabit.